Q2 2024 iOS Personal Finance Apps Performance in the US

Sensor Tower's latest data provides an insightful glimpse into the performance of leading Personal Finance Budgeting and Planning applications on the iOS platform in the US for the second quarter of 2024.

YNAB experienced a fluctuating revenue trend, starting the quarter at $8M and peaking at $162M mid-April, before closing at $115M. Downloads saw a gradual increase from 20K to a peak of 47K in mid-June, while weekly active users showed a steady climb from 64K to 94K, ending slightly lower at 83K.

For Monefy: Money Tracker, revenue varied with a notable spike to $165M in early June, contrasting with downloads that remained fairly stable, ranging from 100K to 150K. Weekly active users started strong at 1.07M, but ended the quarter with a slight decrease to 1.02M.

iBear LLC's Money Pro: Personal Finance AR showed inconsistent revenue, starting at $27M, peaking at $122M in late April, and concluding the quarter at $21M. No downloads were recorded until early June, when they hit 17K. Active user data was not available.

Splitwise maintained a steady revenue stream, beginning at $25M and ending at $32M. Downloads peaked at 165K in late April, with a slight decrease towards the end of the quarter. Weekly active users exhibited an upward trend, starting at 592K and growing to 663K before slightly declining to 583K.

Spendee Money & Budget Planner saw revenue that was relatively stable, with a few minor fluctuations, beginning at $28M and ending at $15M. Downloads hovered around the 50K mark, with a notable increase to 74K in late May. Weekly active users showed a positive trend, starting at 204K and rising to 237K, before closing the quarter at 231K.

For more insights on app performance and trends, visit Sensor Tower. This data helps us understand the market dynamics of budgeting and planning applications on the iOS platform without speculating on the reasons behind the trends.